Webinar: EU Green Deal and Fighting Greenwashing
The need for a green transition is urgent, we must reach climate and environmental goals ASAP. EU Green Deal opens up for new possibilities on empowering consumers and communicating green claims. Upcoming legislation is a great possibility to create a level play field for companies that offer more sustainable products. But research shows that 53 % of green claims on products and services are vague, misleading, or unfounded.
New EU-rules and ecolabelling support each other. The Nordic Swan Ecolabel is the official Nordic ecolabel and one of the worlds’ toughest. Together with EU Ecolabel and other Type 1 ecolabels they are trustworthy, efficient tools for achieving the green transition.
Program
Arba Kokalari, Member of European parliament (Sweden, EPP): EU New Green Deal and the green transition.
Anna Linusson, CEO Ecolabelling Sweden.: How Type 1 ecolabels are strong tools to empower consumers and for product development.
Louise Vølver, Public Affairs Senior Consultant, Ecolabelling Denmark: Combating greenwashing: Green claims, Empowering consumers and Ecodesign.
Mats Hägerström, Sustainability leader PPG, Europe, Middle East & Africa (coatings): Ecolabelling as a powerful tool for sustainability communication
The webinar was moderated by Cathrine Pia Lund, CEO, Ecolabelling Norway.